Farfetch and Salvatore Ferragamo Announce Global Strategic Partnership

August 11, 2022
  • Partnership will leverage the FARFETCH platform to further accelerate Salvatore Ferragamo’s digital capabilities and create new engaging shopping experiences in conversation with a global Millennial and Gen Z luxury audience
  • Ferragamo will strengthen its presence on the FARFETCH marketplace, leveraging FARFETCH’s global audience
  • Ferragamo will reinforce its omnichannel retail strategy through the integration of its e-commerce using FARFETCH Platform Solutions, while also exploring FARFETCH Future Retail innovations

LONDON, U.K. AND FLORENCE I.T., August 11, 2022: FARFETCH (NYSE: FTCH), the leading global platform for the luxury fashion industry, and Salvatore Ferragamo S.p.A (SFER:IM)., a leader in the luxury industry, today announced a global strategic partnership. The commercial deal will see the two companies engage in an integrated partnership that will allow Ferragamo to boost its digital innovation capabilities by leveraging the full breadth of FARFETCH’s platform. FARFETCH and Ferragamo share a vision of the convergence of luxury retail centred on quality, innovation and client experiences, powered by strong and differentiated technological solutions.

Leveraging the power of the FARFETCH technology platform will enable Ferragamo to power its digital and omnichannel strategy using FARFETCH Platform Solutions.

The partnership will involve leveraging FARFETCH’s global audience reach through strengthening Ferragamo’s presence on the FARFETCH Marketplace, as well as utilising FARFETCH’s Media Solutions to deliver engaging digital experiences for a younger, and global audience.

José Neves, Founder, Chairman and CEO, FARFETCH said:

“We are absolutely delighted to be working with Ferragamo on their digital transformation. This partnership capitalises on all of FARFETCH’s strengths as the global platform for the luxury industry and taps into our vision for Luxury New Retail. Ferragamo has a wonderful heritage of creativity and craftsmanship and I am hugely excited about the opportunity to take it to a unique new audience globally. Ferragamo’s outstanding product and creativity, coupled with our marketing capabilities and innovative digital experiences will captivate that audience while our media and technology platform capabilities power Ferragamo’s digital ecosystem.”

Marco Gobbetti, CEO, Salvatore Ferragamo, said:

“FARFETCH is the leading digital platform in luxury fashion and represents the ideal partner to further boost Ferragamo’s omnichannel innovation, fuelling our plans to reach new, younger audiences and accelerate our growth.”



Farfetch Limited is the leading global platform for the luxury fashion industry. Founded in 2007 by José Neves for the love of fashion, and launched in 2008, Farfetch began as an e-commerce marketplace for luxury boutiques around the world. Today, the Farfetch Marketplace connects customers in over 190 countries and territories with items from more than 50 countries and over 1,400 of the world’s best brands, boutiques and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a single platform. Farfetch’s additional businesses include Browns and Stadium Goods, which offer luxury products to consumers, and New Guards Group, a platform for the development of global fashion brands. Farfetch offers its broad range of consumer-facing channels and enterprise level solutions to the luxury industry under its Luxury New Retail initiative. The Luxury New Retail initiative also encompasses Farfetch Platform Solutions, which services enterprise clients with e-commerce and technology capabilities, and Future Retail, which develops innovations such as our Connected Retail solutions.

For more information, please visit www.Farfetchinvestors.com.

About Salvatore Ferragamo

Salvatore Ferragamo Salvatore Ferragamo S.p.A. is the parent Company of the Salvatore Ferragamo Group, one of the world's leaders in the luxury industry and whose origins date back to 1927. Salvatore Ferragamo is renowned for the creation, production and worldwide distribution of luxury collections of shoes, leather goods, apparel, silk products and other accessories for men and women, including also eyewear, watches and fragrances under license. Embedding the spirit of its Founder, Ferragamo reinterprets its heritage with creativity, innovation and sustainable thinking. Uniqueness and exclusivity, along with the blend of style and exquisite 'Made in Italy' savoir-faire, are the hallmarks of all Ferragamo's products.


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Susannah Clark

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Salvatore Ferragamo

Mara Baldessari

Image Building


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