Harrods to unveil new e-commerce platform in 2020, leveraging
Farfetch Black & White Solutions
LONDON--(BUSINESS WIRE)--
Farfetch Limited (NYSE: FTCH), the leading global technology platform
for the luxury fashion industry, and Harrods, the world’s most famous
department store, today announced a strategic partnership which will see
the two companies work together to provide Harrods global e-commerce
platform.
Harrods will leverage the full power of Farfetch’s enterprise
white-label offering, Farfetch Black & White Solutions, to create a
state-of-the-art global online destination for the iconic department
store’s customer base.
Farfetch Black & Whitebuilds leading multi-channel ecommerce
platforms that enable retailers and brands to seamlessly interact with
their consumers, while allowing them to focus on the creative aspects of
their businesses.
The partnership will see Harrods use and benefit from all of the core
components of Farfetch Black & White, including e-commerce management,
operations support, international logistics support, and technical
support. Harrods will continue to operate and manage trading on the
site, including marketing, brand relationship and product strategy, all
creative and editorial content, and customer services.
José Neves, Founder, CEO and Co-Chairman, Farfetch said: “Harrods is
famous for its exemplary approach to customer service and ‘art of the
possible’ philosophy. Achieving the highest level of customer service in
a digital world can be difficult, which is why Harrods has chosen to
partner with Farfetch Black & White Solutions. Our experience of
building platform technology for luxury brands means that Harrods’
online offer will be every bit as exciting as the in-store experience.”
Harrods Managing Director, Michael Ward, said: “Harrods has been
providing customers with the highest levels of service for over 170
years, and has invested relentlessly in delivering this service-level
across every touch point of the business. Partnering with Farfetch Black
& White Solutions allows Harrods to work with the market-leader in
e-commerce technology to deliver a seamless service online, which will
continue to feel instantly and unmistakably Harrods. Our shared
objective with Farfetch Black & White Solutions is to ensure that
Harrods digital customers receive the same exemplary service as those
who visit us in-store.”
Kelly Kowal, Managing Director, Farfetch Black & White Solutions said:
“Harrods has a global customer base, fantastic product offering, and
exceptional services such as its loyalty programme. We will leverage all
of our experience in managing technical and logistical complexity for
luxury brand partners to deliver everything required to achieve the best
digital luxury experience for Harrods’ customers.”
About Farfetch
Farfetch Limited is the leading global technology platform for the
luxury fashion industry. Founded in 2007 by José Neves for the love of
fashion, and launched in 2008, Farfetch began as an e-commerce
marketplace for luxury boutiques around the world. Today the Farfetch
marketplace connects customers in 190 countries with items from more
than 48 countries and over 1,000 of the world’s best boutiques and
brands, delivering a truly unique shopping experience and access to the
most extensive selection of luxury on a single platform. Through its
business units, which also include Store of The Future, Farfetch Black &
White Solutions, Browns, and Stadium Goods, Farfetch continues to invest
in innovation and develop key technologies, business solutions, and
services for the luxury fashion industry.
For more information, please visit www.farfetch.com.
About Harrods:
Harrods began as a wholesale grocer and tea merchant in east London,
first opening its doors in 1834. Since then, it has grown to become the
world’s most famous department store, known for its unrivalled range of
luxury merchandise. As well as exclusive brands and myriad departments,
one of Harrods’ most renowned attributes is its unparalleled service.
Harrods continues to be guided by its philosophy of “anything is
possible” and, to this day, our customers remain at the heart of
everything we do. Harrods.com
View source version on businesswire.com:
https://www.businesswire.com/news/home/20190226005462/en/
Media:
Farfetch
Susannah Clark
VP
Communications, Global
susannah.clark@farfetch.com
+44
7788 405 224
Or
Brunswick Group
farfetch@brunswickgroup.com
US:
+1 (212) 333 3810
UK: +44 (0) 207 404 5959
Source: Farfetch Limited